CHIEF CREATIVE OFFICER
From 2026, "TdVFM - Brands" will be available as a
creative consultant and multibrand platform. To aid in the finishing touches of your VM
and to finalize your most beautiful designs.
We will offer specific support in the field of luxury fashion, bespoke styling, high art and personal branding.
Particular attention is paid to showing and performing trendsetting and new styles within all your collections, labels and showcases during a creative
style session.
In addition to this, we focus on personal branding when it comes to the energy of styling, vitality,
a healthy lifestyle, good habits
and a smart image in general.
Personal styling can contribute to a representative or better
"look & feel" about who you are
or who you want to be.
The focus is on highlighting the man at his very best,
which by definition provides a boost of self-confidence, self-esteem, calmness, self-care, a stylish way of self-expression, super strength, joy and celebrating an aesthetically pleasing life.
Wherever you are and wherever you go, everyone deserves
the very best, cause life is too short for a boring self-image.
HIGH-ART IS THE NEW FASHION
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PREVIEW OF REGULAR CLASSY STYLE ITEMS
"ITALIAN SPREZZATURA"
THE ART OF MAKING ELEGANCE AND
INTELLIGENCE SO NATURAL
THAT THEY SEEM ACCIDENTIAL
THE ART OF STYLING
AVANT-GARDE STYLING
Avant-garde was a generation of young artists who,
around 1825, experimented with new forms in painting, architecture, music, literature, poetry, film, theater,
and modern dance. By extension, the term also refers to the innovative movements themselves, such as
Avant-garde composers, Avant-garde filmmakers,
Avant-garde music, Avant-garde film, and much later, Avant-garde magazines and Avant-garde fashion.
Avant-garde as a French term literally means "vanguard" and refers to progressive, innovative groups of artists and intellectuals who break with existing norms, styles, and traditions to create new ideas and forms. These innovative movements within art and culture experiment with radical ideas and strive for groundbreaking innovations.
Avant-garde Fashion
Avant-garde Fashion moves and thinks glamorously, drawing on a broad artistic and adventurous freedom while retaining its core character and natural elegance. Sometimes inscrutable, but almost always highly impressive and creative.
It was the fashion house Chloé, consisting of
Karl Lagerfeld, Gabrielle Hanoka and a group of
multi-talented stylists, who first applied the term avant-garde to fashion between 1955 and 1970. They adopted the concept of progressive styles and dared to take enormous leaps forward, often in direct opposition to the then-current fashion trends that dominated the industry. Today, "Avant-garde Fashion" refers to creative individuals or fashion-related artworks that challenge existing norms and utilize experimental ideas.
Pioneers like Rei Kawakubo, Gianni Versace, The House of Gucci, Martin Margiela, Saint Laurent, Iris van Herpen, Viktor&Rolf, Marga Weimans, and others followed.
These Avant-garde Fashion designers have had an undeniable influence on the fashion industry. They spark debate, prompt reflection on what fashion is and can be.
They inspire other designers to think outside the box
and explore new styles, materials, techniques, colors, technologies, and shapes.
They also influence pop culture and the entertainment world and how people express themselves through clothing and accessories.
Heritage fashion meets Avant-garde Futurism
The future of Avant-garde Fashion therefore continues to look exciting. With the rapid development of new technologies and materials, and a growing awareness of sustainability and ethics in fashion, avant-garde designers such as Balmain - 'Olivier Rousteing', Valentino and Iris van Herpen will undoubtedly continue to innovate and inspire.
They will continue to challenge and shape the way we think about clothing, aesthetics, beauty, style,
and self-expression.
Avant-garde fashion designers are the dreamers and doers who show the world what else fashion can be and mean to our lives.
They are the visionaries who design not only clothes, but also art, ideas, discussions and sometimes even a new worldview. Their work is a constant reminder that fashion and style aren't just about following trends and trendsetters, but also about creating future.
Origin of the term Avant-garde
Military: The term - such as uniforms - originally originated in the military context, where it designated the leading unit of an army.
Politics and art: In the 19th century, this metaphor was adopted by political and art movements to describe innovative ideas and cultural changes.
Art: Art is therefore much more than the average person
thinks. Art is a mirror, a lifestyle, an individual expression,
and a path to walk on your own.
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Characteristics of the Avant-garde
Innovation: The focus is on originality, innovation, and the search for new forms of artistic expression.
Break with the past: "Avant-garde Art" often radically breaks with the prevailing ideas and traditions of the past and present.
Experiment: There is much experimentation with form and content to discover new artistic possibilities.
Theoretical foundation: The avant-garde movement is often accompanied by theoretical manifestos explaining the artists' ideas and principles.
Militancy: Avant-garde artists often promote their work aggressively, seeing it as the only "truth" for a new artistic path. This is often accompanied by style, and that's why we celebrate style every day.
Examples of Avant-garde movements
The term encompasses various historical art movements and hybrid forms, such as: Cubism, Futurism, Expressionism, Dadaism, Surrealism, Constructivism, ZERO, The Prairie School [Frank Lloyd Wright],
The Amsterdam School,
and the very special artistic group of
like-minded Dutchies; 'De Stijl'.
De Stijl's first collaborators included, besides the initiator Van Doesburg, names like Kok, Mondrian, the Hungarian Huszár and Van der Leck, the architects J.J.P. Oud and Jan Wils, and the Italian futurist Gino Severini. Later, they were joined by architect Robert van 't Hoff, the Belgian sculptor Georges Vantongerloo, and the renowned furniture designer/architect Gerrit Rietveld.
"QUOTE BY TdVFM - BRANDS"
WE ARE EITHER THE ARTIST
OR WE ARE THE ART
IN ART & DESIGN WE TRUST • IN SLOW FASHION & STYLE WE TRUST
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"QUOTE BY MR. M. SMITH"
THE ART OF DRESSING
STAY SEXY
STAY SOPHISTICATED STAY EDGY
STAY CLASSY
WATCH YOUR LOOKS • WATCH YOUR STYLE APPEAL
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"LIVING STYLE ICONS IN AMSTERDAM"
MASTER OF STYLE - MR. S. DAHLBERG
MAYOR OF STYLE - MR. C. WIJNANDS
PASTOR OF STYLE - MR. A. KANTELBERG
KING OF STYLE - MR. M. SMITH