T E N U E de V I L L E - For Men ®
WELCOME TO THE NEW SOCIETY OF STYLE
the right vibe • the right place • good company and true style
'Tenue de Ville – For Men' also known as "TFM - Brands" is both a private style concept and a multidisciplinary high-end fashion platform. An artistic platform and avant-garde fashion culture in one, intended only for men, 'not for boys'.
Also a kind of adult lifestyle multibrand concept that represents healthy habits, balance, aesthetics, vitality, inspiring art, slow fashion, music, re-use of clothing, visual orientation, unique crafts and pure style cultures. In addition, we are experts in the field of personal development, bespoke styling with a focus on the development of aesthetics, avant-garde fashion branding, high-art, interior design, architecture, urban planning and a strong style identity. Our fashion content is not about trends and big brands, but about a certain 'style image' and original authenticity.
Currently we are busy writing a complete styling reference book in Amsterdam, the creative capital.
The whole idea of 'TFM - Brands' actually started at some point in 2010 as a side activity in collaboration with 'SFM - Society' [SuccessForMen Holding BV]. While giving masterclasses and workshops to men, it soon became clear that a new era was about to begin, in which both fashion and men were ready for a huge metamorphosis. The standard men's suit will no longer be regular or formal. The tuxedo is ready for an exuberant creative adjustment. And about the modern men: "Their behavior, bad habits and looks will have to change drastically". So, now it's time for a bandnew "Avant-Garde Styling & Fashion Movement".
PREFACE
A lot has already been said and done in the field of 'business men' and fashion, but not much has been done in terms of true-style-development and the renew upcoming avant-garde fashion lifestyle. The concept of 'TFM - Brands' is also an extraordinary way of life to inspire men and help them increase their presence and self-confidence. Especially in wearing the right clothing and a complete stylish outfit to express yourself at your very best on every occasion.
Bespoke styling, high fashion, healthy habits and the return of Stylism during the return of a new Avant-garde movement. About empowering men to embody the very best version of themselves. Where true style meets individuality, and fashion meets true style. With the emphasis; acceptance for everyone, goodness of a vitality lifestyle and beauty of your entire environment.
From the age of about 21, the Dutch man is on his own when it comes to style and clothing. No more helping hand from parents or girlfriends. As they lose their feminine side it's striking that from that moment on the majority of men go completely downhill in terms of self-confidence, representation, styling and fashion.
The hard reality is that during their adulthood most men look confused. They are very poorly dressed on festive occasions, they use a lot of crap, smoke a lot of shit, they drink lots of beer and good taste in general seems to be getting worse and worse. Or when they subsequently have their first child, they fall into repetition and the end is completely lost or clownish.
Most men still don't have a tailor-made suit in their wardrobe or not even have a wardrobe. They have never heard of penny loafers and they often wear plastic watches. They couldn't learn about self-care and targeted shopping from anyone.
Patience when shopping remains a fear and ultimately the male weakness to wear something feminine, a beautiful eye-catcher or creative items is huge. While women effortlessly wear masculine clothing every day, most men still struggle with equality. Tenue de Ville - For Men combines timeless clothing with aesthetics and a feminine edge to create a more complete, personal style. Let's positively change the way you walk, talk, perform, move and live. Development of love energy, a healthy society, beautiful habits, an art culture, self-expression and development of time. Our starting point always remains well groomed, vital habits and pure stylish. We don't like war. We like making art, connecting with our like-minded stylish network and spreading love.
BACK IN TIME
Classical forms are fundamental in almost everything we do. Will not soon be forgotten and knowing the history of its creation will help you understand it better. "Tenue de Ville" is traditionally a daily dresscode for gentlemen, originated in the 17th and 18th century in Paris, which can be described as neat / proper clothing, literally means 'tenue of the city' or the very best matching outfit in the big city. A civil city outfit mostly consisted of shorter jackets combined with neat trousers made from the same fabric. With the intention of simplifying textiles and making them more wearable than the classic clothes of the past. Styling with a refined contrast all started here.
"Tenue de Ville" and the French concept term 'etiquette', have its development among the elite, people of stature and the gentlemen's high-society of Paris. Both terms have the same objective and an effect on the way we behave on the street / your environment and respect during special occasions. The intention of 'Tenue de Ville' after the French Renaissance period was to create a formal civil setting in the world's leading art & fashion city.
The European Renaissance as a late medieval cultural movement official began in Italy in the fourteenth century [called The Trecento] and spread across most of Europe in the following centuries. The Trecento [Italian for 1300] refers to a period in search of new fresh art forms in the 14th century in Italian cultural history. And is therefore also regarded a style period. This period is more specifically for the period between the Gothic and the Renaissance. The Trecento is considered the beginning of the Renaissance in art history. This includes strong and increased activities of craft art forms in music, painting, literature and entertainment costumes. As a result of the Italian Renaissance, at some point a great deal of attention was paid to aesthetics as a basic principle. Associated with this movement the Italian Aestheticism began as a new cultural phase in Florence. A new era has arrived around the 15th and 16th century. A laboratory of art in general and in its entirety. Also partly due to the early origins of arias during opera performances. In this context, we only describe this transition from a cultural perspective, not from a trade or economic perspective.
The Renaissance spread over most of Europe in the following centuries. In slightly later centuries, the idea of the Renaissance as a rebirth would also be applied to culture, architecture, sculpture and philosophy. With the influence of the long-lasting Renaissance, Classicism and Impressionism emerged much later. Classicism is a cultural and artistic style period that advocated a return to classical Greek and Roman examples between approximately 1640 and 1720. The aesthetics of the style strove for perfection and balance in architecture, music, painting, sculpture and literature. Impressionism is an art movement that followed. It originated from painting. This art movement had its cradle in France. Impressionism also worked its way into other art forms, such as classical music, literature, sculpture and photography. Ultimately, it developed into a completely new stylistic concept that was the cradle of twentieth-century modernism. Typical features of Impressionism are the focus on the experience of the moment ('impression'), and the choice of themes from 'modern life'.
A rebirth during the golden age of art, fashion, architecture and culture. Architecture, crafts, visual arts, fashion and poetry took on new forms in a gradual transition to this new era. All styles came together and the Middle Ages had to be surpassed.
'Beauty attracts beauty'. So what you see gradually developing in all big, colorful cities are aesthetic expressions and beautiful phenomena such as: refined art, sophisticated dance, diversity in culture, inclusive music performances, all forms of theater, freedom of creativity, fashion houses, fashion schools, art academies and style institutes. These are also the cities where most style icons choose to live and come from.
HISTORY OF STYLING
Colonialism, textile factories and subsequently the international textile industry provided another enormous boost to prosperity in the early 1800s. At the beginning of the 19th century, the particular style of dress [Tenue de Ville] saw tremendous inspiration and upgrading during the Regency Style Period in the British capital. In addition to an important, politically-oriented period this was a beautiful romantic era starring one of the very first fashion influencers, George Bryan Brummell. His call sign was Beau Brummell, the most stylish man of his day. He was good friends with King George IV during George IV's regency. In this way Beau Brummell was able to ensure that the entire elite society started dressing differently. From that period onwards, the antique clothing style was replaced by different style advice and other sources of inspiration.
Before George IV was actually crowned King George IV, he had to temporarily take over the monarchy from his father George III, because he had become seriously ill. This period is called the British Regency. During George IV's regency he had the Prince Regency at his disposal and linked his dandy lifestyle [his world of stylistic fashion & fun] to this Regency Style Period from the moment he became friends with Beau Brummell and moved into London's stylistic Carlton House [later converted into Buckingham House].
FASHION MOVEMENT
Mr. Beau Brummell acquired the title of British Consul and Royal Stylist from the Crown Prince George IV. The status of Royal Stylist allowed Beau Brummell to regularly gallivant in the stately 'Mayfair District' and on the sidewalks of the West-End. The well-known Bridgerton series pays tribute to this high-society and royal neighborhood with some other handsome flâneurs and aristocratic gentlemen. An era in history when fashion, art, interior design and romance were at their absolute heyday. Brummell was one of the first aesthetes to devote himself full-time to dandyism.
AESTHETE
An Aesthete is someone who engages in multiple creative professions and/or activities where aesthetics, crafts, design, and style are paramount, such as architecture, interior design, couture, styling, and visual arts. They are generally true art lovers and true style enthusiasts, who are concerned with aesthetics, art, and beauty, and have a keen eye for them. An Aesthete is primarily sensitive to the "beautiful" and has a deep appreciation for high-art, bespoke styling and other creative expressions. The word "aesthetic" is derived from "esthetica," which means the study of perceiving the beautiful. A good example of world-famous aesthetes are multi-talented Oscar Wilde and Daniel R. Day. Mister Ray, known as "Dapper Dan," was also the master conductor of "Black Culture's Sweet Style Symphony" in America and is both a major fashion icon and a major style icon.
DANDYISM & AESTHETICISM
However, Aestheticism is based on a broad palette of artistically related expressions and ways of doing things. As a result of Aestheticism, a style movement of Dandyism arises in clothing fashion during the 17th, 18th and 19th centuries.
Dandysime was the precursor of Stylism. A cultural-historical phenomenon, which originated as a formal movement in England. Men who were involved in this style were seen as self-conscious, completely independent people, who more or less opposed mediocrity and uniformity. This often involves the psychological sublimation of an attitude to life that is related to philosophical precision, transparent elegance, irony and refinement to create a stylish work of art. There are 2 types of dandies: the sober dandy, this involves different light directions, which are less flashy. Also called an aesthete in his philosophy of life. Julius Soubise was known for belonging to this category. And the 2nd type is the real dandy, this involves an abundance and strong attention to all possible details. Also called an artist of life, who would have a somewhat decadent motive to shock ordinary society. This is combined with an exaggerated neatness in the character of an androgynous personality. Oscar Wilde was known for belonging to this category of real dandies. In the Netherlands we have more or less known Pim Fortuyn as a political figure of style.
The very first person in the world who showed any signs of dandyism was a black man by the name of Julius Soubise. He lived with Catherine, a Duchess of Queensberry, between 1701 and 1777. Julies Soubise had the chance to live with her as a flamboyant gentleman, who could dress fashionably and extravagantly. He was also seen with great flair as a full-fledged member of high society and played the violin and other instruments superbly. Since he was far ahead of his time with his style in everything he did, he was called the adorned gentleman. The nickname they came up with for this was "Macaroni". Julius Soubise was a versatile man with many talents such as horse riding, fencing and making music. He was also a celebrated entrepreneur and owned a successful driving school. Black men like him were seen as a threat to the white man at the time, because stylish black men actually showed that they could be incredibly smart. And in addition to natural resilience, they had unprecedented creativity and ingenuity in literature and visual culture. Characteristically, the styling of Julius Soubise quickly became mainstream. That's why he could be seen as a great inspiration in the field of the subsequent direction of dandyism.
Dandyism clearly affirms that it's not about what you wear, but how you wear it. Around the end of the 19th century, the cultural movement of Black Dandyism emerged as a result of the fashion trend "Tailoring Black Style." From then on, the Black community could finally afford to dress elegantly, stylishly, and formally. This was simultaneously an act of resistance, a way to express themselves and break down existing stereotypes once and for all.
Dandyism as a movement in general blurs the boundaries between masculinity and femininity, artifice and authenticity, conformity and rebellion. It also shakes fixed or regular identities and reflects broader social tensions within modern life.
Mr. Beau Brummell was the first to take off his wig and then have his hair styled to personal taste [1778 - 1840]. He was inspired by the clothing style Tenue de Ville from Paris. Furthermore, he was inspired by the outfits of British officers who walked around with walking sticks, top hats and leather gloves, for which the pocket square was later created. The top hat since 1711 now only appears in the dresscodes of the traditional Royal Ascot events. Subsequently Mr. Beau Brummell introduced the Dandy Style. Dandyism was also the return of Aestheticism [associated with aesthete Oscar Wilde], started with tailor-made suits in combination with knotted neckerchiefs and a neat stylish appearance. From this moment on, hygiene, accessories and clothing received full attention in the way of life of the new elite society. Previously, the tailor-made suit with working buttons, different lapels and stand-up collar was also continuously developed from the military world.
Ties and loose bottom buttons originated from an aesthetic point of view. A tie was invented to cover the often unsightly buttons on a shirt. Ralph Lauren was the first designer to introduce more variations into the availability of ties. There are several stories about the loose buttons at the bottom of a waistcoat or formal jacket. One story has an origin and the other remains a myth. The first origin comes from the comfort during the use of the horse as a means of transportation. The second origin tells its story from an aesthetic point of view. In Italy they call it sprezzatura. The myth of the loose bottom button refers to the British King George IV. He was overweight and opened his bottom button during dinner in front of many guests. At one point everyone picked this up out of respect for the king. On the other hand, Mr Brummell was the one who could indicate whether this was aesthetically appropriate. And soon this became a trend among the population. Nowadays, the loose bottom button is also used in double zippers and other types of jackets. This has put a style trend on the map worldwide. The Italians are very fond of it because it has many similarities with their way of life and their way of thinking about aesthetics.
Philosophical aesthetics occurs as a theory of form in the artistic education of architecture, music, visual arts and haute couture fashion. Different points of view and possible aspects play a role in the aesthetic principles and aesthetically evocative values. A number of inseparable positions, contexts, perspectives, considerations and visions are part of this. Definition of aesthetics: Art, artistic philosophy and crafts can concern themselves with beauty in colour, material, design, taste experiences, taste awareness and with the exact representation or observation of people and things.
"Art for art's sake".
In the end it was King Edward VII who repeated the practice of keeping the bottom button open as he too had become too fat. He reintroduced keeping the bottom button open while wearing a waistcoat. He made sure that it became a style statement. As a result, shortly after, in addition to the lounge suit, the casual suit and the business suit were also able to make their successor. The lounge suit was also always provided with a single vent at the back of the jacket. This was also intended from a comfort perspective. The business suit and the casual suit were given a different cut, and were therefore provided with a double vent.
As a final example, the result of this is that the front 2 buttons of a blazer or jacket and the button of the single cuff are also undone while wearing. This encourages quality and mobility. We call these working buttons. Gives a smooth look and proves that attention has been paid to the manufacturing of the jacket. In the case of a custom-made or a bespoke tailor-made suit, there is proof that styling and craftsmanship is always involved. The sleeves can also be rolled up for practical reasons, for example in certain professions such as bartender, doctor or in the military. Sprezzatura, the Italian term dating back to the Renaissance, was once again making itself felt and asserted. This vogue-term 'Sprezzatura' could be translated as: "Studied nonchalance, effortless grace and the appearance of effortlessness and style".
EVOLUTION OF STYLING
In the second half of the 19th century, the world's first fashion house was founded in Paris by the British Charles Frederick Worth. Charles was also the founder of the Haute Couture Fashion industry. This was a period in which "a stylish lifestyle", high-fashion and wealth now also received full attention in Paris, partly thanks to Charles. The phenomenon of the Haute Couture Fashion gave Paris the highest status when it came to fashion, architecture and art. The fashion and art scene now became known not only among the elite population, but also among the general population through Runway-shows and local art exhibitions. The direct reason from the art & architecture world to integrate a new art movement in Paris, called 'impressionism'. During the same period of haute couture, the very first art academy was founded in Paris. Where impressionism got its original movement from painting, accompanied by stylistic concepts. Impressionism was so important for the further development of all types of style movements and, in addition to the haute couture fashion and painting, it also had a direct impact on other art forms, such as classical music, literature, sculpture and photography.
THE ECLECTIC SPIRIT
There is a lot of nonsense written online about the explanation of the new eclectic look for Tenue de Ville. Times have changed drastically and the new, modern interpretation for Tenue de Ville is as follows since 2025.
It's now all about the eclectic spirit, but with our heritage classics as a starting point. The basics can still be combined neatly, somewhat avant-garde with much more color. The total outfit, including footwear, remains coordinated with an optimistic philosophy to create a quirky twist or stylish eye-catcher. Make sure everything always fits perfectly or seamlessly. Color contrast or a monochrome choice is a must, but avoid at all times that it looks clownish. The right choices that suit your strong personality and fit posture make the whole looks healthy and desirable for your self-confidence. Finally, subtle, fresh neat sneakers with a solid color and also chic denim items can now be combined well with the Tenue de Ville touch. We then sometimes speak of a 'Smart Casual' outfit. This can be very stylish and comfortable at the same time to its advantage and originated in Florence. This is why it's also called a 'Smart Italian' outfit. "TFM - Brands" is based on the history of Paris, but inspired by the modern styles of Florence.
Giving meaning and renewal to the beautiful and reasonable aspects of the once classical pure style. Tuxedo: named after Tuxedo Park in New York, where the Tuxedo Club introduced a new style of evening wear in the early 20th century and late 19th century, namely a formal jacket with satin collar and lapels, called dinner jacket. This style and way of dressing grew into a complete outfit combined with a black bow tie or normal or festive black tie, on a special stylish white shirt and patent leather shoes or suede loafers. Smoking: refers to the “smoking jacket,” an informal jacket that men wore while smoking to protect their formal Tenue de Ville clothing from the smell of tobacco. After the Tuxedo outfit, this piece of clothing became part of formal fashion and combined with all types of smart trousers. Despite their different origins, “tuxedo” and “smoking” are both still used for formal evening wear today. However, all separate items and garments can now also be used during the day and for other special moments. Except for the shoes. The shoes should still form a classic basis. Sneakers with a classic undertone with the color black or white can also be used for this.
THE NEW SOCIETY OF STYLE BY TFM - BRANDS
Since the third millennium 'Tenue de Ville' has become a complete informal concept, but now mainly intended for all levels of our global population. Don't confuse informal with casual clothes. Basically it should still look neat: where it's important that you apply the right styling and matching to your tenue / outfit. In most case, the focus is inextricably linked to the most stylish multi-brand items acquired to date.
Due to the current mixed cultural zeitgeist, everything is coming together again and it is now more important than ever to be able to combine well. It's about styling! The integration and diversity of all art forms creates a beautiful fusion and blending of fashion. This will continue to evolve forever. In modern times we now live in a totally new multicultural era, but to achieve our goal and to spread positive energy among like-minded people while celebrating special occasions, applying dresscodes are still the best choice. Dresscodes will always be necessary to indicate a certain direction or mutual respect in interactions. As a principle dresscodes can still make a significant contribution to the quality and stability of our social environment especially on more formal occasions. But at the same time we are experiencing a shift in both social norms and traditional values.
Considering the spirit of the times, connection and innovation: "If something is of good quality and is appreciated or admired by most people, people will of course always continue with it". This also applies to aesthetics in public spaces and beautiful or good styling in general.
PHILOSOPHY
As a result of mixing of cultural diversity and globalized styles nowadays there are various options and new interpretations of clothes, which can be explained in many ways. The range for men has increased and has therefore only become more complex. At the same time we have also launched a number of new complicated dresscodes. Everywhere we look around us in our immediate environment, in modern times it's usually men who dress increasingly worse and continue to develop poorer taste in society. From the perspective of art philosophy, it's precisely about sensory observations, intuition, a sense of beauty in all colors and philosophical design and philosophical values. Dressing is not just about cover up your body, but also about what you feel about yourself and life in general.
INTRODUCTION
However, it still seems that even in modern times you need a good background to properly style these increased new fashion items and adhere to new complicated dresscodes. Everything is allowed these days and can be mixed & matched...but the trick is still to be able to style really well and avoid looking like a clown. For these reasons we have made an analysis and believe it is necessary in this new era that the men's wardrobe can be properly adapted again. We try to support and inspire men in many ways. At the same time, we also present a number of new stylish [casual] inspirations. Together with many new creative dresscodes, we have come up with one central point online for this new styling concept;
< NEW | tenuedeville >. This will be the rebirth of 'Tenue de Ville' in the most inclusive fashion capital of Europe.
AN ODE TO STYLE
T FM - Brands was born. A private stylistic clientèle multibrand label for men in the one-and-only
"Fashion & Style Capital of the Netherlands". The phenomenon of style can be described as the set of characteristic shapes and has its origins in Florence. Late sixteenth century as mainstream culture as an amalgamation of poetry, fashion, opera, design, philosophy and music. From stylistic study style nowadays can be placed in the context of fashion, art and design. A way to express yourself creatively and well dressed with an authentic dapper character. General clothing advice is more likely to come from Italy and America than from other countries. A good example of this are the American super stars wearing innovative, artistic tenues during very special occasions. And the Italians in Milan and Florence wearing tight fits, also known as slim fit with improvements by applying multifunctionality in quality of material and texture
or technology.
TFM - BRANDS
The concept is created in 2010. It represents a next level creative concept, especially intended for special occasions. Classy & stylish with a timeless celegant lifestyle concept, based in Amsterdam, Valley ZuidAs. We are specialized in coaching smart distinguished gentlemen’s fashion and the psychology of styling and fashion influences. It is also a joyful art form to match individual items together as a set. For that reason we occasionally act as a personal stylist for members from The New Society of Style and some fabulous people from London, NY City, Italy and Paris.
Until 2030 we will act in a new [gentlemen] society of style as a private made2measure brand, provisional only available to creatives and artists. We are member of the Amsterdam SFM-Masterclass Events [The Aesthetic Green Label] and cover all product ranges, starting with a smart, dapper & stylish wardrobe for 'stage men' and men who dare to look stylish on special occasions. The street is our runway and special occasions are our stage.
PERFORMANCE MEETS ELEGANCE
Unfortunately, there's still too much sameness in the streets of big cities. As a result, the charm and individuality are hard to find. A refined wardrobe starts with versatility and originality. The essential "tenue de ville" formula combines timeless, high-quality tailoring with stylish smart-casual staples and essentials in high-performance fabrics. Designed and styled for comfort, freedom of movement, and stylish elegance. Suitable for all four seasons, for both city wear and special occasions. Look sharp, feel ready.
WE OFFER SLOW FASHION AND BESPOKE STYLING CONSULT
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hand-crafted limited edition exclusive wear
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the aesthetic refined green label and bespoke styling
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impeccable restyling and made2measure items
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bespoke and re-use sophisticated city jackets
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coaching artists and fashion boutiques the signature looks
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fashion & art events, entertainment and runway performances
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an after purchase alteration and tailor made service
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distinguished made2measure casual wear
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bespoke smart Italian wear and bespoke smart styling
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exclusive special edition evening coats
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timeless one of a kind accessories & exclusive shoes
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luxury and glamorous denim with classy elements
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hosting fashion related music, art, design & entertainment events
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physically-mentally-styling PT personal training, hyrox boothcamp
'The Aesthetic Green Label' is our circular sustainable style-line that focuses mainly on re-using leather, denim and fur. Contemporary flair; timeless and comfortable; with an authentic timeless quality. The right pieces with high-quality fabrics that love your body back.
MAIN ADVANTADGES
This extraordinary concept is a focus on special occasions and complements both Dutch and international male creatives. In this way we generate more sense of class, style and courtesy in imaging and today's coexistence. Our products are basically timeless comfort, multifunctional and classy-elegant. In addition we think about cosmopolitan, sustainable hand-crafted with natural fabrics, based on first class quality as a complete set of clothing or good to combine. Our style is not only expressed in details, but is ultimately reflected in all aspects of life.
MARKET SEGMENTS
Made2order high-end to stylish luxury in the market. Bespoke styling for superheroes.
FUTURE HIGHLIGHT
Move with the rhythm of time, music and art. We are here now and what are we going to make of it in this new modern era? What is left of the essence of aesthetic and style. What are the verities of true style and how can we upgrade the style-conscious of men in general. The understanding of styling, fashion, clothes, art & design isn't just about creating – it's about shaping entire environments. How intriguing and beautiful it can be to be able to express yourself freely in a natural blend of different cultures or in increasingly stylish ways through music, art, dance or clothing in the current context.
Currently we are still writing a reference book about the stilistics, fashion and the aesthetics through the ages, over the years to date. At the same time we are working at our own pace to establish "Amsterdam International Style Institute". An international management platform about the fascination of styling, aesthetics, high-art and a positive resilience.
As aesthetes, we are involved – or are involved professionally – in almost all artistic and creative disciplines. With style and art as the common thread. It's about feeling and creating beautiful stories. In this way we enthusiastically style some of the greatest artists of the world; we've been show performers at the highest level on various stages for decades; we write poetry; and we conceive or design the most beautiful men's clothing ensembles. Furthermore, as a cohesive entity, we've established a private design label called CM Style Interiors, reflecting our past training in the craft. This encompasses small furniture, visual art, and the styling or design of other interior objects.
THE EPILOGUE
The starting point is to express a happy life energy where art, fashion, design, a healthy lifestyle; creatives and special music events come together. Where experiences of inspiring, beautiful individuals create a more stylish ambiance of cheerful & healthy energy while maintaining respect for the hostess / host and the "entire environment". Only cultivated men with good taste and a great style retain their independence over the way they live and dress. Match your outside with your inside, think smart and look great.
Owning or purchasing a well-tailored suit or a beautiful Porsche is feasible for everyone. However, possessing true style is a whole different story. Underlying affluence and intrinsic motivation, men should start putting away their teenage hoodies and sweats. Save them for the couch when you get home or for the gym.
True Style: "We elevate fashion to art and dare to fail during that process. Inspiration is everywhere, but true style is not. You have to look for it, create it, talk about it and show it". Positive mindset in the first place; with a thorough well-being, good habits, a healthy lifestyle and regularly fitness. Live well, look good and fabulous!
From time immemorial to the present, Amsterdam is the only major city in the Netherlands with a free spirit, authentic and progressive craftsmanship, powerful multiform creativity and an effortlessly playful beauty. Thus, there is the opportunity here to shape yourself into who you really are.
Unfortunately, more and more tackyunclean filthy people are coming to Amsterdam and the neater, more stylish and good-looking people are leaving the city. The filthy people look dirty and act like it, making the city even dirtier than it already was.
At last, the best thing about the 750-year-old Capital Amsterdam is: “In current times, it has become an inclusive World City where, in addition to the most stylish and creative people walking around here, there is always plenty of choice to visit fun and stylish places yourself and we regard Amsterdam as a leading art center. One of the most beautiful cities in the world with everything you need. A melting pot of major artists. A breeding ground of talents, top artists and free spirits where you can always be jovial and wonderfully yourself. Philosophically speaking: aesthetics, stylistics, fashion, a nurturing and healthy way of life, poetry, beauty, design, visual arts, dance, good company, music, dance and love go together perfectly.
Amsterdam is also unique in that for decades, the most creative disciplines have been showcased consecutively around September and October. This is achieved by organizing: a classical music week [Grachtenfestival], different Art Weeks, a fashion week [AmsterdamFashionWeek], a design week [Glue Amsterdam], and the famous dance music week [ADE].
TFM - Brands, a legacy by multi-talented Aesthete Mr Smith [Chief Creative Officer]
~ watch, read, learn, enjoy, smile, live healthy and get inspired
Begin your own tradition, restart your own style identity
and follow your own compass.
The art of fashion is the art of enjoying
and how to get the custom look.
Choose the right avant-garde styling
for the very best confidence
and try to catch that personal light.
